NFG-Important issues for a new fruit grower.

Matt Moser

Here are some of the basic, important questions that you should ask yourself and answer as best you can, BEFORE you plant a tree.  We've tried to list them in order of importance as we see them.

  • Start with a plan!

  • Why am I even thinking about doing this?

  • What and where is my market? This is the most important question you need to answer. We all know that if you don't have a market for your production, then you have to EAT it! Some of the markets that you need to investigate are:
  • Agriculture tourism and entertainment

    Roadside or Farm Market

    Farmer's Markets direct to the consumer

    U-Pick Orchards

    Wholesale Produce Markets or Auctions

    Organic Production and Markets

    Who is my competition?

    Other unique market niches.

    • Do I really have a fruit site?
    • Do I know what kind of soil I have, and can I grow fruit on it?

      Elevation is important for consistent production. Will I frost or freeze out on a regular basis?

      Hardiness Zone--- What is mine, and what limitations might it impose of fruit production?

      Can I improve my site to make it better?

      5. Business Planning: Dollars and Cents Questions:

      Do I have the necessary financial and capital resources for the long term?

      Am I willing to make the long term dollar investment?

      Is my spouse on-board?

      Can I realize a pay-out or return on my investment?

      Do I have good communication with my banker?

      • Equipment Questions:
      • Can I use any of my existing equipment?

        What other essential equipment do I need and what is the cost or availability?

        How will my current existing equipment help determine my orchard design?

        • Government Regulations and Compliance Questions.
        • Uncle Sam (Local, state, and federal governments) will be your partners whether you like it or not. It isn’t the wild west anymore, partner!

           

          • Conventional or Organic Production?
          • Is there a viable market for organic in my region?

            Am I in a region where organic production is practical or is it just possible?

            What are the pitfalls and benefits of organic versus conventional production?

            • Getting the fruit growing knowledge base:
            • Orchard Production and Training Systems:

              Dwarf (pedestrian) or Semi-Dwarf trees?

              Determine proper tree density and spacing.

              Decide whether to trellis, support single trees, or grow self-supporting trees.

              Management time requirements for my system.

              Capital and investment requirements for my system.

              Discovering the fruit growing infrastructure.

              • Buying the trees.
              • Variety selection--- should be based on your market!

                New varieties--- to do or not to do?

                Standard varieties--- some are always a sure bet.

                Heirloom or antique varieties--- can they be a niche for me?

                Hard to find and custom varieties--- where and how to get them.

                Rootstocks--- Maybe a more important factor in success than varieties sometimes!

                Rootstocks determine the final system selection.

                Dwarf or Semi-dwarf?

                Are they the proper match to my site and soil?

                Are they the proper match for my market niche?

                • Pollination--- Not as difficult a question as most make it out to be!
                • Where to get the bees?

                  Dependence on local pollinators may be troublesome.

                  Should I get in the bee-keeping business? Honey is a marketable product.

                  The basics about pollinator varieties is really quite easy, and shouldn't be sweated over as much as it is.

                   

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